A brief, usually one page or so, overview of what your company does, how it is different or solves an existing problem, who your team is,
and what your plans are to grow the business (i.e. how are you going to make money for the investor).
Name, title, and a bio on each top member of the management team (officers and directors) to show what experience or assets they are
bringing to the table.
Product or Service Description-
What do you do and how is it novel or better than something else out there and how do you make money from it?
Intellectual Property Protection-
How have you or will you protect your company’s ideas, brand name, developments?
Manufacturing and Operations-
How will you produce the product or provide the service, as well as manage and operate the administrative side of things?
How many people do you have now and how many do you plan to bring on?
Any other challenges, such as using independent contractors versus employees?
Do you still need to identify and hire certain positions in the company?
What market are you targeting and where do you fit into it?
What is the landscape and current trends in the market or industry?
You are probably not the first person to think of this, so how are you better or different than your current or future competitors?
Sales and Marketing-
How do you plan to get your message out about your produce or service?
Company Background and Structure-
Things like current capitalization, how the company was formed, is it a C corporation formed in a certain state…
Current, historical, and future pro forma financial statements such as balance sheet, statement of cash flows, and profit and loss statement.
Exhibits & Footnotes-
At the end when you may want to attach full pro forma financial statements as exhibits, you should also think about other things related to the business. Some people add a copy of the patent filings and issued patents the company owns, research/white papers, SEC filings, license or joint venture agreements, process flow diagrams, and other information that you can summarize in the body of the business plan, but provides more detailed info if the investor wants to read more.
In place of these sometimes lengthy documents, you may want to add footnotes in the body with hyperlinks to the source for your information for the investor to read through those links. Of course, you want to think about confidentiality when it comes to any documents provided, but showing your sources for information can help to show that you have done your homework.